About My My My!

"My My My!" is a song by Australian singer and songwriter Troye Sivan. It was written by Sivan, Leland, Oscar Görres and James Alan Ghaleb, with production handled by Görres. The song was released via Universal Music Australia on 10 January 2018, as the lead single from his second studio album, Bloom (2018). At the ARIA Music Awards of 2018, the song was nominated for Song of the Year.

On 4 January 2018, Sivan teased the song on social media by posting a blank video with the word "my" flickering on the screen. On 5 January, he posted a photo of a Spotify-branded billboard in Times Square, which features a black and white photo of his face and the words "6 days", revealing the song's release date. On 8 January 2018, he unveiled the official artwork of the song, and teased the music video the day after. In the short monochrome clip, he can be seen posing against the wind in an abandoned warehouse. "'My My My!' is a song of liberation, freedom, and love. Throw all inhibition to the wind, be present in your body, love wholeheartedly, move the way you've always wanted to, and dance the way you feel — hopefully even to this song," Sivan stated in a press release. He revealed in an interview with Zane Lowe on Beats 1 that his relationship with model Jacob Bixenman inspired the optimistic attitude expressed throughout the song. "I was looking for that exhale of relief," Sivan told Lowe, and ultimately landed on "Oh my my my" to sum up his feelings of freedom.