About The Greatest

Multi-GRAMMY nominated and multi-platinum British singer/songwriter James Blunt has shared a moving video his new single "The Greatest." The track is taken from his acclaimed sixth studio album Once Upon A Mind, with UK profits from the single in 2020 being donated to the NHS, to support the healthcare workers in the front lines of the battle against COVID-19.

A piano lead ballad, "The Greatest" is a heartfelt song with a universally positive message, featuring Blunt's poignant vocals and a moving string section. The Jacob Wise directed video stars "the young, the brave (and) the powerful" people Blunt sings about, as they selflessly assist in the fight against COVID-19. "I originally wrote 'The Greatest' for my children as a message of hope for their future, amidst the mad world that we live in," Blunt commented. "But in the last few weeks the song for me has taken on new meaning, as I watch NHS workers, first responders and healthcare professionals worldwide battling the coronavirus. These people are our true heroes - they are the greatest, and we all must show them the gratitude that they truly deserve." After flirting with electronica on his last album (2017's The Afterlove), James Blunt returns to what he does best on Once Upon A Mind, writing classic songs that touch both the heart and the head. The album sees Blunt collaborating with a variety of producers such as Steve Robson, Jimmy Hogarth and TMS - resulting in a freshness that resonates throughout the eleven-song collection, with highlights including first single "Cold" (with a music video mirroring the iconic "You're Beautiful" video fourteen years later), the poignant ballad "Monsters," pop-infused "5 Miles" and the country tinged "Halfway."